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Cost to create a catalog

A catalog is something that is used for different purposes by companies and individuals. Painters and artists use these to exhibit and explain their paintings to customers who want to purchase these at auctions. Fashion designers use these as ‘look books’ for their customers and to show the latest collection of clothes for a particular season. Multinational corporations use these in order to show other companies and investors the advantages of investing in their projects. Governmental organizations (or even private ones) use these to show other such organizations and individuals how improving, say, the infrastructure of a certain part of a city would benefit the economy in the long run. Schools create catalogs to help visitors, newcomers and prospective students or teachers understand the requirements, rules and regulations. Museums use catalogs to explain the purpose of an invention to visitors. Museums where the skeletons of dinosaurs are displayed often use catalogs in order to show people what certain dinosaurs must have looked like.

A restaurant owner would make catalogs to introduce the restaurant and the food available at the restaurant to a target market. Usually catalogs are distributed by restaurants when they want to attract the sophisticated and wealthy segment of the market. An owner who wants to attract the masses would rather use flyers, pamphlets, posters, billboards and banners instead.

Organizers of certain types of exhibitions use these to explain what they’re displaying before people. So the person creating a catalog always has an image of what he wants to show or achieve when making a catalog. Catalogs are, in a way, exclusive advertisements. The creator of the product usually likes to attract a specific crowd or niche and so they distribute catalogs to these people exclusively so that they can check out the product, place or project.

This is why you’ll see that catalogs are available at a specific venue- not everywhere (unlike posters, billboards and banners). Where schools and colleges are concerned these are given on-campus or someone in the staff. Where art auctions are concerned, these are given at the auction house rather than elsewhere. The maker of a product is often the creator of the catalog, too. Catalogs are a direct way of saying "you should come and check out our products" to the target market and so, this is why anyone who’s making a catalog needs to keep his target market in mind when making a catalog.

The creator of the product has to think about why he should go for a catalog if he/she has access to other resources such as advertisement agencies, banners, posters and such like. Is your purpose to attract the masses? If yes, then it’d be better to go for advertisement for the masses such as those mentioned above. If you’re targeting a specific niche, then, find people who fit that niche and go for catalogs only if you want to attract them (and them only) to your product.

The cost to create a catalog varies. This depends on the goal of the creator, how well the creator can explain his product or the services offered by his company, the target market, the image he wants to create for his company and the amount of money the creator has to put all of these together in catalog form.

What is your product? Ask yourself this question as a layman so that you can use the catalog to explain your audience accordingly. You need to be able to communicate with your audience via the catalog and for this you need to use the appropriate design, styles, font, size and language. If you’re making a catalog for a project to attract investors, use the kind of language that would make it easier for the investors to understand what you’re trying to say. You don’t want the language in your catalog to sound like you’re addressing an audience who has nothing to with your project.

What kind of a message do you want to give to people about your product (whether this is a school, college, restaurant or item that you manufactured)? You want to use simple but catchy phrases and a language understandable to all so that you can create a catalog accordingly. Knowing how to phrase what you want to say would also help reduce the cost to create a catalog.

If your product is a project for a specific group of people think over how much space you would need in a catalog and how many words you need to use (word and page count) to explain the concept to these people. The page count would have an impact upon the costs as well. You don’t want to use big words on over-sized pages because that would be overdoing it and the cost would be higher than it needs to be.

Are the images used attractive enough? If you’re going to be spending money on a catalog you want to attract people by using images that would help them understand what you have in mind so that you could illustrate what you envisage in your mind via illustrations. Sometimes pictures can be more helpful than words.

Is your design good enough to capture a layman’s eye? Think of your catalog as an outfit that’s being shown on the ramp: if the design’s boring and too "bland" no one would notice or care to see what’s on the inside. If the design’s unnecessarily complicated, people wouldn’t bother looking at it. You want the design to reflect your product and for that you need to think/know how to display your product in the catalog. Again, the cost to create a catalog is dependent upon the designs you use. If your designs are too complicated you may be charged higher than someone who’s going for a simple but attractive catalog.

How can you differentiate your catalog from the ones that your competitors are making to display their products? Say you’re a clothing company using the catalog to attract people to your clothes and other such accessories. When people see your catalog they should be interested enough to open the catalog to check it out. For this you need to choose the right look, models, clothes, page size, and motto and font size to be able to attract the attention of the niche that you’re trying to attract. This is also applicable to those companies that want to attract the masses. If no one can relate to the things shown on/in your catalog, they may not be interested in the whole catalog at all.

For example, if you were to depict a female model wearing a swimming costume on your catalog, those living in the Middle East would probably not want to check out the catalog for religious reasons and they cannot relate to the model since such costumes are looked down upon by the masses in such countries. Instead of using these images you could differentiate your catalog by changing the design and making it more unique to attract more people to whatever you have to offer.

If you’re a company offering certain services, use images to show why the people providing customers/clients with those services are well-reputed- convince people that you can provide them with the services they need.

All of these would contribute to the cost to create a catalog so you need to think about ways to minimize the costs. For starters, use attractive images and designs to show what makes you different from the rest. Where the font style is concerned, think over how big or small the size needs to be and correlate this with your audience. If you’re targeting older people but use a smaller font size, chances are no one would understand what’s written in the catalog. If it’s too big, people may not bother reading it. In addition to this the font size would also have an impact upon the number of pages because the bigger the font size and the less comprehensive the language, the more pages you’d need to explain your product. Hence, both of these play an important role in the creation of a catalog.

Use more images to get your point across. Though the use of images could be expensive where catalogs are concerned, these may be useful if you’re trying to illustrate something. Think over how you could explain your product and put a catalog together accordingly.

Your designs should reflect you because these are what would make people say/think "Yes, the product belongs to company X". Your designs help distinguish you from your competitors and they give an identity to your product accordingly. Again, go for a design that people can understand and be attracted to. If no one understands the design or if your design is too complicated, no one would bother opening up your catalog and they’d set it aside. If you’re spending money to create a catalog do so wisely and spend your money on the right things to convey the right message and to create the right image.



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