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Corporate catalog design

Nowadays there are so many ways via which companies can introduce their products, inventions and services to the market though how these are introduced is dependent upon the market. The larger the market, the more companies tend to go for ‘generalized’ advertisement methods (which would attract a larger crowd) such as billboards, posters, banners and television commercials. The idea, in this case, is to appeal to the maximum number of people in the market so that they can buy these products and help the company raise profits though if the company is a newer one the purpose is to help them breakeven at the very least.

Then, there are companies that would like to appeal to a specific crowd because they target a niche. They use more "specialized" methods of promoting their products so that they only attract the market that they would like to target. This is done via the creation and designing of catalogs.

What is a catalog? A catalog is basically a book that is used for various purposes though the main purpose is always to attract or introduce a certain concept, product or project to a specific clientele. Schools use catalogs in order to explain the requirements of admission to students and to explain the fee structure and how the school works to students interested in getting into a college/school. Artists use these to explain their paintings to people interested in purchasing certain paintings of theirs.

Companies use catalogs to inform investors of the benefits of pouring money into a project of theirs and these catalogs usually consist of details as to the tool, expertise and teams used to work on the project. Catalogs are used to convince investors to invest in projects and inventions. Often companies that are interested in merging with another company or in taking over another company use catalogs to convince the board of directors of a company to allow them to takeover (or merge with) the company. This is where corporate catalog designs are important.

Every company/corporation/individual makes products and comes up with ideas for different reasons and certain parties are kept in mind when creating such products, too. For example, a company that’s involved in making laptops wouldn’t use the same language (in the catalog) as, say, a fashion designer because the two have separate products and both are trying to attract the market (or potentially different ones) to purchase different kinds of products. Similarly when a company is making a catalog, it needs to keep its goals, purpose and target market in mind.

First of all, what is your product and who are you trying to attract? Be clear on who you want to appeal to so that you can design a catalog accordingly. If you’re a corporation chances are that you already have a clientele but want to attract more people so that you can expand (rather than breakeven) and for this you may need the help of other corporations.

Corporations are to be approached differently than the market. A corporation is likely to pay more attention to how professional another corporation is and your catalog is what helps create your image and impress people accordingly. If you’re trying to target a corporation that works in the same field as yours, you may use technical jargon since both of you are in the same industry. For example, if company A and B, both, work in the field of biotechnology, it is highly probable that the two understand the terms and words used in biotechnology.

If you’re trying to attract a company involved in a different industry, you’d have to use a design that’d be easier for the company to understand what it is that you want to achieve. For example, if a company involved in the fitness industry wants to get clothes made for men and women in their field, they’d have to create and design catalogs that’d get their point across to a company involved in fashion designing (since these guys would understand how to go about making such clothes). So, the fitness company would have to use images, phrases and words that a fashion designer is more familiar with and similar designs would have to be used, too.

Why do you want attract the target market that you’re aiming for? Knowing this would help you come up with a campaign and designs accordingly. Your designs would be specific to your aims. For example, companies involved in fashion designing can make two kinds of catalogs: one in which renowned models are wearing their clothes and the other, in which they’ve only displayed their clothes (and no models are wearing these clothes). In the former case it is likely that the company is trying to create an image as to the kind of market they’re attracting and so, they’d use models and accessories according to what they have in mind. In the latter case, it’s probable that the company merely wants to show the market the kind of clothes they have at their stores and they may not really want to target a specific market but that they’re just interested in attracting customers willing to spend on their clothes. In this case the catalog design would cater to the market and so, the company wouldn’t go for ‘corporate catalog designing’.

Corporate catalog designing is only something that a company would go for when ‘interacting’ with another corporation. What all would you like another corporation to know about you? What is it that you’re approaching the corporation for? Would you like to disclose your taxes, profits and losses to another corporation? If no, then, you may want to generalize your catalog and include such information, too. If yes, then, you should use specific information and explain your losses and gains accordingly.

The catalog needs to speak to the corporation you’re approaching. Another corporation will only know what it is you want from it if you design your catalog accordingly. For example, if you’re going to inform a corporation that you want it’s assistance in digging oil out of a desert, you’re only going to disclose what you’ve found and researched about that desert rather than disclosing your profits and losses. Your images would revolve around the project only and you need not disclose your other projects to the corporation (though you may need to do so if you’re trying to convince investors that they should invest in this project). You could include images of the site, the technology you, the technology and assistance you need and the kind of work you need the corporations’ workers to be involved in.

How much are you willing to spend on your designing? What have you been involved in the past? Is the format such that everyone who reads it could understand it? What message are you trying to convey to the corporation? Do you only want their assistance or do you also need them to invest in and fund your project? Who is the CEO of the corporation? Do you want to work with the corporation as a whole or would you rather approach a specific department of the corporation for assistance?

These are some of the questions a corporation needs to keep in mind (and ask itself) before coming up with a catalog. A corporate catalog design is dependent upon the corporations’ goals and aims. This design is ultimately dependent upon what it is that one corporation wants out of another. It is necessary to use corporate catalog designs to attract a specific clientele/corporation because the more professional a corporation appears to be, the more likely it is that the other corporation would take the former (and its projects) seriously.

Your designs define you, reflects upon your professionalism and attitude, it is reflective of your field and it is what helps you create an impression upon others (whether upon corporations or individuals) in the long run.

Go for a corporate catalog design when trying to attract other corporations or when trying to explain your goals and purposes to the market. Many "pro-environment" groups and companies come up with catalogs explaining their products and purposes to the public and they use a lot of green in their corporate catalog design which plays an important role in explaining to the masses that what exactly it is that the company is aiming for.

Your design would help you define your purpose to the people. If your design befits your goals and purpose, people and corporations would be able to understand the aims of your corporation and this is how your project, product or services would be taken seriously.

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